Current Localization Projects

Oktober 2025:
Dutch Elections Campaign for Tinder

To motivate young Tinder users to cast their vote in the Dutch National Elections on the 29th of October 2025, Tinder collaborated with the Dutch National Youth Council (NJR) by launching a 3-week in-app campaign on Tinder.

With over 60% of Tinder users between 18 and 30 years old globally, Tinder aims to share important information on how to participate in the elections in a clear and accessible way. This includes guidance on how the proxy voting system works, practical checklists and key deadlines to keep in mind.

Starting on the 8th of October 2025 until the voting day on the 29th, Tinder users in the Netherlands will see "Swipe Cards" appearing in-app on Tinder (see visuals), highlighting the October election date and informational resources. They will also receive a message from Team Tinder, highlighting the most important information. Each Swipe Card and the inbox message will direct the Tinder user to the Dutch National Youth Council (NJR) website.

For this launch, I was responsible for:
- Pitching the idea for the launch.
- Translating and reviewing the content of the visuals and the materials for the press.
- Creating copy for the inbox message and collaborating with the Engagement team for sending it out to Tinder users.

June 2025:
Double Date feature for Tinder

Tinder has launched a new feature called Double Date. In this feature, users can create a profile together with a friend, to meet other friend duos to go on a double date together.

For this launch, I was responsible for:
- The localization of the feature in the app.
- Testing the feature in the dogfooding phase to do Localization QA.
- Localizing the assets for the press release (see image) to showcase how the feature will look like when it's launched in the app to ensure better coverage in the Dutch press.

June 2025:
Pride Stickers for Tinder

To celebrate Pride Month in June, Tinder has launched Pride Stickers (see images) that users can put on their profile to show that they're out and proud, or to show their support to the LGBTQIA+ community as an ally.

I was responsible for:
- Opting in or out of the selection of Pride Stickers, ensuring that the stickers would be applicable for Dutch users.
- Localizing the Pride Stickers for Dutch users.
- LQA the Pride Stickers before launch to ensure the localized design looks good.
- LQA the Sticker Centre inside the Tinder app to make sure the user experience is localized and works as intended.

Interested?

Please feel free to contact me for any questions about my portfolio or translation experience, or if you would like to know more about my availability.